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Marketing is More Than Social Media – And That’s the Message I’m Bringing to CAA Halifax

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Marketing is More Than Social Media – And That’s the Message I’m Bringing to CAA Halifax

I’m incredibly excited to be speaking at the Children’s Activities Association Yorkshire Regional Meeting in Halifax, where I’ll be sharing one of my core beliefs:

Marketing is more than just social media – it’s about building real connections, telling your story with clarity, and creating genuine value for your audience.

In a world full of reels, likes, and hashtags, it’s easy to think that effective marketing starts and ends with Instagram. But the truth is, while social platforms can be powerful tools, they’re just one part of a much bigger picture.

Who I Am: Marketing Mentor & Connector

As a Marketing Mentor, I support individuals and small business owners who feel overwhelmed by where to begin — or stuck on what to do next.

And as a Connector, I’m always looking for ways to bring people, ideas, and opportunities together. Whether that’s through partnerships, community spotlights, or simple introductions, I believe that collaboration can transform visibility and impact.

What I’ll Be Sharing at CAA Halifax

In my talk, I’ll be walking through how children’s activity providers and community-led businesses can:

  • Understand who they’re really marketing to
  • Communicate their values with confidence
  • Make the most of offline marketing tools (hello, leaflets, posters, networking!)
  • Use content to tell stories, not just sell

The goal? To help you connect with your audience in a way that feels authentic, sustainable, and effective.

Ongoing Support: The Club & 1:1 Mentoring

If you’re ready to move forward with your marketing but want support along the way, I offer two key ways to stay connected:

The Club

A weekly online space for peer support, ideas-sharing, and honest conversation. The Club is perfect if you’re looking for community accountability and creative inspiration, without the overwhelm of going it alone.

We meet once a week in a small group setting to:

  • Celebrate wins
  • Troubleshoot challenges
  • Share what’s working in the real world

1:1 Marketing Mentoring

Need focused support tailored to you and your goals? I offer one-to-one mentoring that helps you:

  • Build a marketing plan you’ll actually use
  • Develop confidence in your voice and message
  • Turn ideas into action

Whether you’re launching something new or looking to reignite your current offering, 1:1 sessions give you the clarity, structure, and encouragement to move forward.

Final Thought

You don’t have to do this alone. Whether you’re attending CAA Halifax, joining The Club, or looking for personal guidance — I’m here to help you connect the dots, grow your confidence, and build a marketing approach that works for you.

If you’re joining us in Halifax, come and say hello — I’d love to connect!

Want to learn more about The Club or 1:1 mentoring?

Drop me a message or head over to social media to find out more.