Ask Me About My Spaghetti Bolognese Analogy (It’s About Business Planning… Honestly) Recently, in a consultation session with a client, we found ourselves talking about spaghetti bolognese. Yes, really. So, what does pasta sauce have to do with business strategy? …
At Sayers Solutions, we talk a lot about strategy, marketing, and planning — but one thing that underpins it all is your network. But what is a network? Is it a business event? A WhatsApp group? A LinkedIn connection? A …
What Is a Network, Really? And How Can You Make Yours Work for You? Read more »
I’m incredibly excited to be speaking at the Children’s Activities Association Yorkshire Regional Meeting in Halifax, where I’ll be sharing one of my core beliefs: Marketing is more than just social media – it’s about building real connections, telling your …
Marketing is More Than Social Media – And That’s the Message I’m Bringing to CAA Halifax Read more »
This wasn’t just a casual trip — I was heading int’ Leeds, as part of my mission to explore local venues, continue connecting with inspiring businesses across Leeds, Wakefield, and Huddersfield. Sayers Solutions attended the fantastic “Conference & Hospitality Show” …
In our experience of working with small businesses, we have found that not many businesses have a formal business plan, and we have been thinking about the reasons why. Is it because small businesses think that a business plan sounds …
Measurement is a crucial part of any plan, but it’s not just about collecting data—it’s about understanding what’s meaningful and using it to drive decisions. In Part 4 of our plan, we explore the role of measurement when running a …
Part 4 of the Plan: Measurement – Managing What Matters Read more »
Embedded in everything Sayers Solutions does, if about helping small businesses navigate their marketing journey. Our weekly Club Sessions provide peer support, using the Sayers Solutions 4-Part Plan to guide discussions. This month, we explored Part 2 – Where are …
Last week, I had the privilege of attending Innovate Local: West Yorkshire at Production Park in South Kirkby, Wakefield, and what an incredible day it was! This event was packed with valuable insights, real-world case studies, and practical guidance to …
Innovate Local: West Yorkshire – A Day of Inspiration at Production Park Read more »
Last month, we focused on Part 2 of the Sayers Solutions 4-Part Plan, identifying where you are now—examining your offering, customers, competitors, and external influences. Now, it’s time to move forward and take action with Part 3: What You Need …
Taking Action: Exploring Part 3 of the Sayers Solutions 4-Part Plan Read more »