Sayers Solutions sends out my email marketing messages via Mailchimp. In this article I will talk about mailing lists, displaying the reason why on the list, the ability to unsubscribe and update preferences. This enables businesses to demonstrate transparent and …

#GDPR Chapter 2 – Mailchimp lists and ability to unsubscribe and update/add preferences Read more »

Reaping the rewards of networking is a slow burner; well I find that’s the case anyway. Networking is not about instant gratification and ability to sell sell sell, although I do know people that have been lucky like that and …

Networking is a slow burner Read more »

After a conversation at the HD8 Network Meet Up with David Broadhead last month, I now realise I did do an apprenticeship!  I was an Intrapreneur! Having worked from the age of 11 in numerous different roles, I have received …

I did do an apprenticeship after all! Read more »

Only in recent decades has the area of entrepreneurs and entrepreneurial marketing been researched.  Before then, Entrepreneurial Marketing was not considered to be any different from text book marketing.  It was widely assumed, in academia, that SMEs just required a …

What is Entrepreneurial Marketing? Read more »

Small businesses can still grow and be profitable in this time of recession.     There are numerous macro influences (external conditions) which impact businesses.  However, Entrepreneurs are said to be especially good at spotting opportunities, innovating and taking risks. …

The Recession is Imperative for Small Businesses Read more »