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By Posted on Posted in digital media, Email Marketing, Entrepreneur, fsb, GDPR, Marketing, Marketing Masterclass, Permission Marketing, Relationship Marketing, Sayers Solutions, Small Businesses Tagged with , , , , , , , , , , , , , , , , , , , , ,

Sayers Solutions sends out my email marketing messages via Mailchimp. In this article I will talk about mailing lists, displaying the reason why on the list, the ability to unsubscribe and update preferences. This enables businesses to demonstrate transparent and …

#GDPR Chapter 2 – Mailchimp lists and ability to unsubscribe and update/add preferences Read more »

By Posted on Posted in Email Marketing, Permission Marketing 4 Comments Tagged with , , , , , , , , , , , , ,

How do you convert prospects to subscribers without soliciting them? I guess this is the ethical problem every Marketer has.  It is okay if you already have a customer base, but when you start off with nothing … Some people …

The Minefield of Permission Marketing Read more »

By Posted on Posted in Email Marketing, Permission Marketing 5 Comments Tagged with , , , , , , , ,

Over the last year I have been collecting contact details for Sayers Solutions and finally compiled a database.  Mail Chimp was recommended, as it is a free on-line email marketing tool.  I signed in and have been experimenting with it since. It …

Using Mail Chimp for Email Marketing Read more »