On the second day of conference …..
On the second day of conference my Chairman said to me … ouch me feet are hurting, but what a fantastic informative time. Actually I think that was more me saying that than him! Today the main arena was open …
Blog updates and news
First day at #fsbconf 2016
So today was the first day of #fsbconf and it was quite quiet, however, to be fair I believe it is considered to be a warm up day; many people travel up to conference on the first day – they …
Kirklees Conference #MYCK16
The night before fsb conference. In the event of trying to make myself blog more often, I have promised to blog on my fsb conference experience and so I have decided to start this evening, the night before the conference …
Creating and Managing the Pull Factor
Previously Salespeople would approach Companies and provide all required information to prospects in order for them to make buying decisions, however in today’s information driven world people are more likely to research and find information before there is any contact …
Sayers Solutions is Back – Did you notice I wasn’t about?
Where has the time gone? Around this time last year I thought I was going to be able to carry on as normal. “All babies do is sleep and eat” I declared … how wrong I was! Apart from the …
Sayers Solutions is Back – Did you notice I wasn’t about? Read more »
The Minefield of Permission Marketing
How do you convert prospects to subscribers without soliciting them? I guess this is the ethical problem every Marketer has. It is okay if you already have a customer base, but when you start off with nothing … Some people …
What is Entrepreneurial Marketing?
Only in recent decades has the area of entrepreneurs and entrepreneurial marketing been researched. Before then, Entrepreneurial Marketing was not considered to be any different from text book marketing. It was widely assumed, in academia, that SMEs just required a …
Market Research has got a bad name?
Have Marketing and Market Research been tarnished by Sales? “Ask someone at random what marketing is and you’re likely to hear either a sales-based or communications description, or a satirical diatribe about it being the art of persuading people to …
Salesforce CRM
At the beginning of last year I attended Salesforce.com’s CloudForce Conference in Manchester. In one of the breakout sessions geared up for Small Businesses a guy asked “I’m just launching out, do I still need a CRM (Customer Relationship Management) …
The Right Approach for Social Media
I was recently asked what I believed was the right approach with Social Media. To which I answered “Content.” As I started to spout some explanation I wondered whether I was reciting one of the many articles I had read …