3 networking events in 28 hours (part 2)
(missed part 1? read it here) The following morning my alarm started singing at 5.30am, I closed my eyes for another minute or so to wake up slowly and when I opened my eyes again it was 6am and I …
Category: Marketing
3 networking events in 28 hours (part 1)
This week I have attended 3 networking events, each of them completely different, and so I thought I would write a collection of blogs to let you know about them. I have been attending networking events since before I set …
Kirklees Conference #MYCK16
The night before fsb conference. In the event of trying to make myself blog more often, I have promised to blog on my fsb conference experience and so I have decided to start this evening, the night before the conference …
Creating and Managing the Pull Factor
Previously Salespeople would approach Companies and provide all required information to prospects in order for them to make buying decisions, however in today’s information driven world people are more likely to research and find information before there is any contact …
Sayers Solutions is Back – Did you notice I wasn’t about?
Where has the time gone? Around this time last year I thought I was going to be able to carry on as normal. “All babies do is sleep and eat” I declared … how wrong I was! Apart from the …
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What is Entrepreneurial Marketing?
Only in recent decades has the area of entrepreneurs and entrepreneurial marketing been researched. Before then, Entrepreneurial Marketing was not considered to be any different from text book marketing. It was widely assumed, in academia, that SMEs just required a …
Market Research has got a bad name?
Have Marketing and Market Research been tarnished by Sales? “Ask someone at random what marketing is and you’re likely to hear either a sales-based or communications description, or a satirical diatribe about it being the art of persuading people to …
Salesforce CRM
At the beginning of last year I attended Salesforce.com’s CloudForce Conference in Manchester. In one of the breakout sessions geared up for Small Businesses a guy asked “I’m just launching out, do I still need a CRM (Customer Relationship Management) …
The Right Approach for Social Media
I was recently asked what I believed was the right approach with Social Media. To which I answered “Content.” As I started to spout some explanation I wondered whether I was reciting one of the many articles I had read …
The Recession is Imperative for Small Businesses
Small businesses can still grow and be profitable in this time of recession. There are numerous macro influences (external conditions) which impact businesses. However, Entrepreneurs are said to be especially good at spotting opportunities, innovating and taking risks. …
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