If Marketing is about identifying, anticipating and satisfying customer needs profitably, then Market Research is paramount. Many organisations’ decisions will be based on facts and figures but others will be made based on opinions. Basing decisions on consumer opinions will …
Sayers Solutions provides business support to small Businesses and non profit organisations with the aim of helping you to focus on what you are good at. Time and money are the biggest restraints of any business and the need to …
A big obstacle I have found in supporting small businesses relates to the information they already hold. A lot of it is in their mind and if there are any physical records, they are in email systems or written on …
While investigating Permission Marketing I discovered that it is a legal requirement that all communications need to have the business address on them. I want to be as personable as possible but I don’t want to receive unexpected clients in …