Business terms  

• Strategy              
• Business Definition         
• Vision   
• Vision Statement            
• Values 
• Mission Statement         
• Goals and Objectives     
• Macro and Microenvironments
• Assets and Competencies           
• Core Competencies       
• Target Audience / Market           
• Value Proposition           

Business models, tools, and exercises   

• The 4 P’s (aka the Marketing Mix)            
• SWOT analysis  
• PEST analysis     
• Stakeholder Analysis     
• Ideal Customer Analysis
• Competitors      
• Extra Models      

Appendix  

• Appendix a – Business Terms      
• Appendix e – The 4 P’s   
• Appendix c – SWOT         
• Appendix b – PEST           
• Appendix d – Stakeholder Analysis          
• Appendix f – Ideal Customer       
• Appendix g – Competitors            
• Appendix h – Porters 5 Forces   
• Appendix I – Product / Market Growth