Competitors

(This is part of our Create your Plan blog series, to read the first one please click here)

Who is also doing what you do?

There are 2 types of competitors.  Those that do what you do and those that offer a different solution to solve the same need.  Take for example Car Companies – Their obvious competitor is other car companies, but they will also have an eye on other types of transport; bikes, taxis, trains and the many other ways people get from a to b.  However, they are also competing with skype and other online and digital technologies.

It is easy to identify those that do the same as you, but you also need to consider if there are other ways that people can meet the need you want to satisfy.

Use this Competitor Research Template to compare up to (or more than) 4 competitors to help you to analyse what others do well, what they do badly, what you want to emulate etc so that you can identify the improvements that you want to make and so that you can identify your unique selling point (USP) and sets you apart from everyone else.

 

Take time to think about this and check back in a few days to read my next blog.

If you would like further explanation how to use this model please check out our packages for more information.

Sign up to receive the complete set of articles in this series in a PDF white paper for you to create your plan at leisure.  If you would be interested to hear how Sayers Solutions could guide you through this process and help you not only complete your marketing plan, but also implement it and achieve your objectives and goals please contact us.

Posted in Create your plan, Entrepreneur, Market Research, Marketing, Marketing Masterclass, Sayers Solutions, Small Businesses

Target Market

(This is part of our Create your Plan blog series, to read the first one please click here)

It is too easy to say, ‘everyone is my target market’, but to have to have a product that everyone wants, or needs, is not an easy task.  Unless you are the electricity or water board, everyone does not need your product … even then there are people that don’t require even these products.

More simply it would be easier to identify your ideal customer.

Perhaps they are like you.  Perhaps they have a particular need.

Who wants and needs a product like yours?

Download this Ideal Client scribble sheet and create up to (or more) 4 imaginary people that need your product or service.

Ask yourself –

  • Why do they need it?
  • What is their background?
  • Are they a business, family, individual?
  • What type of house do they live in?
  • What car do they drive?
  • What pressures do they have?
  • What other things do they do?
  • What are their joys in life?
  • What are their difficulties?
  • What do they do for leisure?
  • Did you give them a name?
  • Can you draw them?

Take time to think about this and check back in a few days to read my next blog.

If you would like further explanation how to use this model please check out our packages for more information or sign up to receive the complete set of articles in this series in a PDF white paper for you to create your plan at leisure.  If you would be interested to hear how Sayers Solutions could guide you through this process and help you not only complete your marketing plan, but also implement it and achieve your objectives and goals please contact us.

Posted in Create your plan, Entrepreneur, Marketing, Marketing Masterclass, Small Businesses

Marketing Mix

(This article is part of our Create your Plan blog series, to read the first one please click here)

The 4 Ps are often referred to as the marketing mix; Product, Place, Price, Promotion.

Looking at these 4 key areas of your business, you will understand your offering.

Download and complete this 4 Ps Marketing Mix Johari window.

Product

What is your product, what does it do? What are its features? Does anyone else offer the same or solve similar needs?

Price

How much does it cost? Do you have a supplier cost? What is your margin? What profit do you make? Is there a premium for this product? How much do your competitors for your customer need selling for?

Place

Where do you sell your product?  Do you have a shop, website, mail order?  Do you take it to your customer?  Does someone else sell it for you?

Promotion

Ah hah! Now this is what everyone recognize marketing to be … see my earlier blog … however this to me is just marketing communications.  How do you tell your customer about your product?

 

Easy.  Covered all basis then?

Oh no what about the customer?

Sign up to read my next blog post first or schedule a 1-2-1.

Take time to think about this and then check back later this week to read my next blog.

 

If you would like further explanation how to use this model, please check out our packages for more information.

Sign up to receive the complete set of articles in this series in a PDF white paper for you to create your plan at leisure.  If you would be interested to hear how Sayers Solutions could guide you through this process and help you not only complete your marketing plan, but also implement it and achieve your objectives and goals please contact us.

Posted in Create your plan, Entrepreneur, Marketing, Marketing Masterclass, Motivational, Small Businesses

Who are you?

So, if you have read the first few articles of my Create a Plan series, you will have your objectives?  Know your goals? And established your vision?

(This is part of our Create your Plan blog series, to read the first one please click here)

Now let’s get real, who are you?

Let’s analyse the situation.

Are you capable as you are now to achieve your vision? Yes? Well you don’t need the plan then do you?  Just do it.

If you want to learn more, stay with me here and ask yourself these questions –

  • What does your business look like?
  • Who is your company?
  • What do you do?
  • How well do you do it?
  • Who do you do it with?
  • And who do you do it for?
  • What is your past?
  • What is your present?
  • What do you lack that prevents you getting to your future?
  • What makes you different?
  • What makes you you?

Don’t worry, you don’t have to show anyone all of the answers you have provided, however answering these questions will help you gain true insight into the situation.

A simple and often used model is the SWOT.  This helps you to look at your Strengths, Weaknesses, Opportunities and Threats.  Download the SWOT model here to help you.

If you would like further explanation how to use this model, please check out our packages for more information.

Take time to think about this and then check back later this week to read my next blog.

Sign up to receive the complete set of articles in this series in a PDF white paper for you to create your plan at leisure.  If you would be interested to hear how Sayers Solutions could guide you through this process and help you not only complete your marketing plan, but also implement it and achieve your objectives and goals, please contact us.

Posted in Create your plan, Entrepreneur, Marketing, Marketing Masterclass, Motivational, Small Businesses

What are objectives?

(This is part of our Create your Plan blog series, to read the first one please click here)

If goals help you to achieve your vision, then objectives help you achieve your goals.

They break down into steps the achievements that need to be made to reach your goal.  These in turn might have sub-objectives and will involve lots of different tasks and actions, but objectives help you to breakdown your journey enabling you to succeed.

What are your goals?

What do you need to do to achieve them?

Contact Sayers Solutions for a chat and to schedule a 1-2-1 .

Don’t worry too much about the detail of this, you will need to revisit it later.

Take time to think about this and then check back next week to read the next installment.

Sign up to receive the complete set of articles in this series in a PDF white paper for you to create your plan at leisure.  If you would be interested to hear how Sayers Solutions could guide you through this process and help you not only complete your marketing plan, but also implement it and achieve your objectives and goals.  Please check out our packages for more information.

Posted in Create your plan, Entrepreneur, Marketing, Marketing Masterclass, Motivational

#ThinkSelfEmployed

The FSB have launched a campaign to raise awareness of the issues facing people who are self-employed. It is a 6 month campaign leading up to the budget and having asks including the following 3 key ones.

  • Two weeks of statutory paternity pay and an Adoption Allowance for the self-employed; amends to the Parental Bereavement Bill to ensure sole traders are included in the potential legislation.
  • Reform of Universal Credit (UC) to protect sole traders from losing out due to fluctuating incomes; extension of the UC ‘start-up period’ to ensure claimants have at least two years to get firms off the ground.
    A Brexit deal that works for sole traders: one which allows them to cross European borders without administrative burdens and additional costs.
  • It launched on Monday and the FSB are trying to get as many people as possible to do a selfie on twitter with a message about why you love being self employed.

They are asking people to use the hashtag #ThinkSelfEmployed in tweets (make sure to use capital T S and E in the hashtag) as well as tagging the @fsb_policy Twitter account in their photo (so they can re-tweet).

Please would you pass this on to other people who may want to do it – the only thing to remember is that we are only looking for people who do not employ any staff.

There will be other ways to support this campaign including short videos and MP roundtables – and any ideas you have would be great.

 

Want to find out more about the FSB? Please visit their website or get in touch with me and I can point you in the right direction.

I have been involved with the Kirklees Branch of the FSB for the past few years, holding the Secretary position when we had committees.  I am now the Kirklees Leader, as well as now being joint Leader for the West Yorkshire area.

Posted in Entrepreneur, fsb, Social Media

Where do you want your business to be in the future?

What do you want it to look like?

If you shut your eyes and release yourself from limitations and obstacles, what would your business, or perhaps your life, look like?

Write this down

Sign up for my emails on how to achieve your goals.

(This is the second part of our Create your Plan blog series, to read the first one please click here)

What are goals?

Whenever you create a plan there is always a goal. Something you want to achieve.  And writing a business or marketing plan is no different.

Whenever you do something, you need to decide how you are going to do it.  Not all tasks require much recognition of a plan because perhaps the action is taken so often that there is no thought process behind it.  However, when you want to achieve bigger success than making a cuppa tea, or if you want to change direction, plans need to be created.

If you always do what you have always done, you will always get what you have always got.

Goals are the things that we want to do or achieve.

These are the things the plan will help you to achieve.

Without establishing the goals, it is pointless creating a plan.

  • Do you want monetary gain?
  • Do you want to contribute to society?
  • To help someone?
  • To provide a service?
  • Manufacture a product?
  • Grow a brand?

What do you want to do?

To realise your vision, what do you need to do?

Sign up for more information and advice or schedule a 1-2-1

Take time to think about this and then check back in later this week to read my next blog, we’re not finished with vision and goals yet.

Posted in Create your plan, Entrepreneur, Marketing, Marketing Masterclass, Motivational

Create your Plan

What do you want your business to be?

Sayers Solutions works with you to audit your business and build a strategy for you to work with.  Building a strategy should not dominate day to day activity.  It should be a fluid and reflective collection of documents, focused on moving your business to where it wants to be.

By examining your strengths and weaknesses, comparing them to the market and matching them with your ideal customer you will clearly be able to understand your target market.

The next phase is to look at the tools and tactics available and suitable for you. Finally, you need to measure your activity and see how easily you achieved or changed your plans according to the results received.

Sayers Solutions offers you training and guidance with a range of free technology available for small businesses.  You will be guided through business models and techniques that will benefit your business understand its potential and exceed its goals.

There is no point changing for changing sake.  We will explore the systems you already have in place and ensure they are working for you or if you are working it.  Sayers Solutions is totally independent, however works with partners and collaborators capable to enable the best level of service and price for you. But we believe, if it is not broke don’t fix it.

But first we need to start with your vision.

What do you want your business to be?

Where do you want it to be in 1, 5, 10, 50, 100 years’ time?

 

Take time to think about this and then read my next installment of our Create your Plan blog series.

 

Or call me during business hours to arrange a 1-2-1 or please check out our packages for more information.

Posted in Create your plan, Entrepreneur, Marketing, Marketing Masterclass, Sayers Solutions, Small Businesses

GDPR in the Workplace

Have you got everything in place for GDPR – the new data protection law?

It’s not just about bureaucracy and ticking boxes. It’s about getting competitive advantage through best practice.

Do you want to know how to manage good, healthy organised data that can benefit your business?  And how to not get caught out by employees making mistakes, cyber criminals or fines for not compliance?

It might be an EU legislation, but it is here to stay, and it is built on good principles.  It also brings us up to date with fellow European and International standards.

If you want to learn how you can do this, the implications of not doing so and the tools to go away and introduce to your business then SCE Solicitors GDPR in the workplace is the seminar for you.

Brought to you in collaboration between SCE Solicitors, ERadar and Sayers Solutions.

Book your tickets here

Monday 16th July 2018, 10am – 4.30pm, St Phillips House, Leeds, LS1 2NP

Lunch and refreshments will be provided for delegates.

Places are limited and booking is essential.

The course has been divided into two parts –

  • The morning session will be run by Will Roebuck and will concentrate on cyber risk and how GDPR will impact all businesses and their cyber security.
  • The afternoon session will be run by Richard Newstead and will focus on the implications of GDPR on employers and business workplace issues generally.

Tickets available from Eventbrite

Posted in Events, GDPR, Marketing, Sayers Solutions

I don’t do enough

I don’t do enough to promote Sayers Solutions.  I am too busy running it and helping other organisations, that I don’t spend enough time focusing on telling people about Sayers Solutions.

I am often ‘told off’ at my other engagements for not mentioning or promoting Sayers Solutions.

I guess, like most other businesses, I assume and hope that they already know what I do.  But as a marketing person that’s maybe unforgiveable …. But I claim the stereotype of the builder and his unfinished house …

Anyway, I will try harder in future.  And to start with I have published a page listing the different ways that you can engage with Sayers Solutions.  Please visit it here – www.SayersSolutions.co.uk/Services/Packages

Posted in Marketing, Motivational, Sayers Solutions, Uncategorized