Club Chat

When reconnecting with your existing business connections, should you be more salesy and sell your products and services rather than suggesting a catch up, meeting up for an ecoffee and get to know each other?

Today at the Club, weekly peer support session, (inspired by a format I attended led by Lisa Lister), each of the participants were invited to pitch what we wanted to discuss in a word or few.

Resulting in –

• More Business,
• The Next Lead,
• Shed Buying,
• Hooking Up,
• the Silver experience.

The vote was taken, and we chatted about the next lead; mostly because the room agreed that it crossed over to most of the topics discussed.

A lot of the discussion revolved around reaching out to your existing network, mostly on Linkedin, and whether you should be more upfront “buy my things” and go for the no, rather than wishy washy get to know you.  Especially when response rate is nothing.

It was agreed a balance needs to be made, also the character of the person and the product that they are selling needs to be taken into account.

In one circumstance it was a web designer – and it was collectively agreed we all receive emails saying, “I have checked out your website”.  And there was collective concern about the amount of time could be invested before making the pitch and whether that just results in working for free and getting demoralised.

Other people in the room had products and services which are more sensitive to discuss, and we agreed that the credibility of the individual and the relationship previously would need to be considered.

Personally, I have been trying to reconnect with people on Linkedin with the result everyone equates me to networking … not marketing …

We talked about the complications when buying a shed, and the barriers in the customer journey and the hidden costs and extras.  Asking whether we are making life difficult for our customers? 

We also however questioned whether there was a difference between buying a DIY shed and paying an expert to erect a shed and if it’s actually a garden office.

Stale pipeline and empty whiteboards featured in discussions as well as a feeling of meh, decision fatigue and distractions.

We also had healthy discussion about the type of content to share on social media, including posts with personality, as well as the boring, nuts and bolts of the business.  Processes, highlighting personal service. Information posts and social evidence. Making propositions demand led, rather than chance led. Selling the futures not just the features.

If you would like to join the Club get in touch with a summary of your challenges or contributions that you would like to discuss and see if you get invited to join us.

Find out about our special offer, aimed at getting you ready to smash it in 2026. Sign up for just £222 and get access to weekly sessions up until Christmas – https://www.sayerssolutions.co.uk/blogs/2025/club-special-offer/