Category: Create your plan

Sayers Solutions has found in conversations with small businesses, that if most don’t set goals or objectives, then none measure their activity. They instead, are too busy doing the next task or implementing the next tactic. Peter Drucker, the man …

If you can’t measure it, you can’t improve it Read More »

(This is the last part of our Create your Plan blog series, to read the first one please click here) Being a fan of a Johari windows, I see the benefit of looking at working in sections of 4; looking at …

Let’s bring it all together Read More »

(This is part of our Create your Plan blog series, to read the first one please click here) In this blog series Sayers Solutions provides you the basis for your marketing plan. Guess what? Now you must repeat the whole process, …

And repeat Read More »

(This is part of Create your Plan blog series, to read the first one please click here) What is the point of a plan? To achieve goals and realise a vision. The goals, objectives and vision you created at the beginning of the …

So, did you do it? Read More »

(This is part of Create your Plan blog series, to read the first one please click here) If you’ve followed my previous blogs you might feel ready to set off and create your plan, but we haven’t looked at the macro …

It’s not just what you control Read More »

(This is part of our Create your Plan blog series, to read the first one please click here) Who is also doing what you do? There are 2 types of competitors.  Those that do what you do and those that offer …

Competitors Read More »

(This is part of our Create your Plan blog series, to read the first one please click here) It is too easy to say, ‘everyone is my target market’, but to have to have a product that everyone wants, or needs, …

Target Market Read More »

(This article is part of our Create your Plan blog series, to read the first one please click here) The 4 Ps are often referred to as the marketing mix; Product, Place, Price, Promotion. Looking at these 4 key areas of …

Marketing Mix Read More »

So, if you have read the first few articles of my Create a Plan series, you will have your objectives?  Know your goals? And established your vision? (This is part of our Create your Plan blog series, to read the first …

Who are you? Read More »

(This is part of our Create your Plan blog series, to read the first one please click here) If goals help you to achieve your vision, then objectives help you achieve your goals. They break down into steps the achievements that …

What are objectives? Read More »