(This is the last part of our Create your Plan blog series, to read the first one please click here)
Being a fan of a Johari windows, I see the benefit of looking at working in sections of 4; looking at the opposing sections to reveal answers.
In this vain, I like to build marketing plans in 4 basic sections.
Where do you want to go?
Where are you now?
What do you need to do to get there?
How am I going to measure it?
1. Where you want to go?
Vision, Goals, Objectives – ensuring you are SMART
2. Where are you now?
Micro and Microanalysis,
All the other tools you pick to understand where you are now – cashflow for example.
3. What do you need to do to get there?
These are your tactics. Conduct email marketing, add content to website, employ someone etc.
4. How am I going to measure it?
Using the SMART objectives, you need to identify the ways that you can measure and report this information and make amendments to the plan.
And repeat, not necessarily in a linear process in the way I have laid out above, but instinctively. Document your thoughts and findings, explore possibilities, but most of all measure your results and ensure your activity leads to achieving your goals and not just keeping you busy. Unless you vision is to be really busy.
Thank you for reading, I hope that this has been useful for you to explore your marketing plan.
If you would like further explanation how to pull together and research the elements needed to include in this journey please contact me for more details.
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