Tag: Telemarketing

How do you convert prospects to subscribers without soliciting them? I guess this is the ethical problem every Marketer has.  It is okay if you already have a customer base, but when you start off with nothing … Some people …

The Minefield of Permission Marketing Read More »

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Have Marketing and Market Research been tarnished by Sales?  “Ask someone at random what marketing is and you’re likely to hear either a sales-based or communications description, or a satirical diatribe about it being the art of persuading people to …

Market Research has got a bad name? Read More »

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At the beginning of last year I attended Salesforce.com’s CloudForce Conference in Manchester. In one of the breakout sessions geared up for Small Businesses a guy asked “I’m just launching out, do I still need a CRM (Customer Relationship Management) …

Salesforce CRM Read More »

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Recently I have been telemarketing for some of my clients and although I have only been making B2B calls, after a neighbour’s comment and watching a Panorama programme, I started to write this blog about consumer cold calls. Cold Calls …

Cold Call Cowboys Read More »

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