Tag: Telemarketing

The Minefield of Permission Marketing

How do you convert prospects to subscribers without soliciting them? I guess this is the ethical problem every Marketer has.  It is okay if you already have a customer base, but when you start off with nothing … Some people

Tagged with: , , , , , , , , , , , , ,

Market Research has got a bad name?

Have Marketing and Market Research been tarnished by Sales?  “Ask someone at random what marketing is and you’re likely to hear either a sales-based or communications description, or a satirical diatribe about it being the art of persuading people to

Tagged with: , , , , , , , , ,

Salesforce CRM

At the beginning of last year I attended Salesforce.com’s CloudForce Conference in Manchester. In one of the breakout sessions geared up for Small Businesses a guy asked “I’m just launching out, do I still need a CRM (Customer Relationship Management)

Tagged with: , , , , , , , , ,

Cold Call Cowboys

Recently I have been telemarketing for some of my clients and although I have only been making B2B calls, after a neighbour’s comment and watching a Panorama programme, I started to write this blog about consumer cold calls. Cold Calls

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,
Top