Tag: marketing orientation

What is Entrepreneurial Marketing?

Only in recent decades has the area of entrepreneurs and entrepreneurial marketing been researched.  Before then, Entrepreneurial Marketing was not considered to be any different from text book marketing.  It was widely assumed, in academia, that SMEs just required a

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The Recession is Imperative for Small Businesses

Small businesses can still grow and be profitable in this time of recession.     There are numerous macro influences (external conditions) which impact businesses.  However, Entrepreneurs are said to be especially good at spotting opportunities, innovating and taking risks.

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