(Missed the previous posts? click part 1 or part 2 to read them) The third networking event I attended this week – well actually I helped to organise it too – was the Kirklees fsb branch’s networking event on Tuesday …
Tag: Market Research
3 networking events in 28 hours (part 3)
sayerssolutions
Posted in Entrepreneur, Events, Market Research, Marketing, Networking, Small Businesses
What is Entrepreneurial Marketing?
Only in recent decades has the area of entrepreneurs and entrepreneurial marketing been researched. Before then, Entrepreneurial Marketing was not considered to be any different from text book marketing. It was widely assumed, in academia, that SMEs just required a …
Market Research has got a bad name?
Have Marketing and Market Research been tarnished by Sales? “Ask someone at random what marketing is and you’re likely to hear either a sales-based or communications description, or a satirical diatribe about it being the art of persuading people to …
Tagged with: direct marketing, feedback, focus groups, Market Research, marketing, permission marketing, sales, soliciting, target market, Telemarketing
How do you Research your Market?
If Marketing is about identifying, anticipating and satisfying customer needs profitably, then Market Research is paramount. Many organisations’ decisions will be based on facts and figures but others will be made based on opinions. Basing decisions on consumer opinions will …
Tagged with: customer needs, data collection, descriptive research, explanatory research, exploratory research, facilitator, focus group, google docs, Group Effect, interviews, market orientated, Market Research, marketing, on-line survey, open-ended questions, opinions, product orientated, questionnaires, research, structured form of data collection, survey monkey, surveys