Tag: Market Research

3 networking events in 28 hours (part 3)

(Missed the previous posts? click part 1 or part 2 to read them) The third networking event I attended this week – well actually I helped to organise it too – was the Kirklees fsb branch’s networking event on Tuesday

Tagged with: , , , , , ,

What is Entrepreneurial Marketing?

Only in recent decades has the area of entrepreneurs and entrepreneurial marketing been researched.  Before then, Entrepreneurial Marketing was not considered to be any different from text book marketing.  It was widely assumed, in academia, that SMEs just required a

Tagged with: , , , , , , , , , , , , , , , ,

Market Research has got a bad name?

Have Marketing and Market Research been tarnished by Sales?  “Ask someone at random what marketing is and you’re likely to hear either a sales-based or communications description, or a satirical diatribe about it being the art of persuading people to

Tagged with: , , , , , , , , ,

How do you Research your Market?

If Marketing is about identifying, anticipating and satisfying customer needs profitably, then Market Research is paramount.  Many organisations’ decisions will be based on facts and figures but others will be made based on opinions.  Basing decisions on consumer opinions will

Tagged with: , , , , , , , , , , , , , , , , , , , , ,
Top