Tag: email marketing

Sayers Solutions sends out my email marketing messages via Mailchimp. In this article I will talk about mailing lists, displaying the reason why on the list, the ability to unsubscribe and update preferences. This enables businesses to demonstrate transparent and …

#GDPR Chapter 2 – Mailchimp lists and ability to unsubscribe and update/add preferences Read More »

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In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions – …

Part 7: GDPR – Summary of best practice for small businesses Read More »

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In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions – …

Part 6: GDPR and do no harm Read More »

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In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions – …

Part 5: GDPR and managing a ‘do not contact’ list Read More »

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In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions – …

Part 4: GDPR – how long to keep data for Read More »

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In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions – …

Part 3: GDPR – valid reasons for processing data Read More »

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In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions – …

Part 2: GDPR – lead source and evidence Read More »

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If you’re a business owner or work for a business that handles any kind of customer data, then you’ve probably heard the term GDPR floating around recently. But what exactly is GDPR and what will it mean for your business …

Part 1: GDPR and what it means for small businesses Read More »

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How do you convert prospects to subscribers without soliciting them? I guess this is the ethical problem every Marketer has.  It is okay if you already have a customer base, but when you start off with nothing … Some people …

The Minefield of Permission Marketing Read More »

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At the beginning of last year I attended Salesforce.com’s CloudForce Conference in Manchester. In one of the breakout sessions geared up for Small Businesses a guy asked “I’m just launching out, do I still need a CRM (Customer Relationship Management) …

Salesforce CRM Read More »

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