Tag: direct marketing

#GDPR Chapter 2 – Mailchimp lists and ability to unsubscribe and update/add preferences

Sayers Solutions sends out my email marketing messages via Mailchimp. In this article I will talk about mailing lists, displaying the reason why on the list, the ability to unsubscribe and update preferences. This enables businesses to demonstrate transparent and

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Part 7: GDPR – Summary of best practice for small businesses

In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions –

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Part 6: GDPR and do no harm

In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions –

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Part 2: GDPR – lead source and evidence

In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions –

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The Minefield of Permission Marketing

How do you convert prospects to subscribers without soliciting them? I guess this is the ethical problem every Marketer has.  It is okay if you already have a customer base, but when you start off with nothing … Some people

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Market Research has got a bad name?

Have Marketing and Market Research been tarnished by Sales?  “Ask someone at random what marketing is and you’re likely to hear either a sales-based or communications description, or a satirical diatribe about it being the art of persuading people to

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Cold Call Cowboys

Recently I have been telemarketing for some of my clients and although I have only been making B2B calls, after a neighbour’s comment and watching a Panorama programme, I started to write this blog about consumer cold calls. Cold Calls

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