Tag: digital media

#GDPR Chapter 2 – Mailchimp lists and ability to unsubscribe and update/add preferences

Sayers Solutions sends out my email marketing messages via Mailchimp. In this article I will talk about mailing lists, displaying the reason why on the list, the ability to unsubscribe and update preferences. This enables businesses to demonstrate transparent and

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Creating and Managing the Pull Factor

Previously Salespeople would approach Companies and provide all required information to prospects in order for them to make buying decisions, however in today’s information driven world people are more likely to research and find information before there is any contact

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The Right Approach for Social Media

I was recently asked what I believed was the right approach with Social Media.  To which I answered “Content.”  As I started to spout some explanation I wondered whether I was reciting one of the many articles I had read

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Not a Content Management Site?

When I have been discussing websites with business owners I have been alarmed at the amount of times I have heard they have decided not to opt for a Content Management Site (CMS). Most people defend their choice claiming it

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