Category: Email Marketing

If you can’t measure it, you can’t improve it

Sayers Solutions has found in conversations with small businesses, that if most don’t set goals or objectives, then none measure their activity. They instead, are too busy doing the next task or implementing the next tactic. Peter Drucker, the man

Sayers Solutions recommends Mailchimp small businesses

Mailchimp is used for email marketing campaigns and I recommend it primarily because of the reports detailing who has opened, clicked, bounced and unsubscribed from their emails, amongst much more. Templates can be created and saved so all future emails

#GDPR Chapter 2 – Mailchimp lists and ability to unsubscribe and update/add preferences

Sayers Solutions sends out my email marketing messages via Mailchimp. In this article I will talk about mailing lists, displaying the reason why on the list, the ability to unsubscribe and update preferences. This enables businesses to demonstrate transparent and

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Part 7: GDPR – Summary of best practice for small businesses

In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions –

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Part 6: GDPR and do no harm

In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions –

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Part 5: GDPR and managing a ‘do not contact’ list

In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions –

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Part 4: GDPR – how long to keep data for

In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions –

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Part 3: GDPR – valid reasons for processing data

In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions –

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Part 2: GDPR – lead source and evidence

In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions –

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Part 1: GDPR and what it means for small businesses

If you’re a business owner or work for a business that handles any kind of customer data, then you’ve probably heard the term GDPR floating around recently. But what exactly is GDPR and what will it mean for your business

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