Sayers Solutions has found in conversations with small businesses, that if most don’t set goals or objectives, then none measure their activity. They instead, are too busy doing the next task or implementing the next tactic. Peter Drucker, the man …

If you can’t measure it, you can’t improve it Read more »

Mailchimp is used for email marketing campaigns and I recommend it primarily because of the reports detailing who has opened, clicked, bounced and unsubscribed from their emails, amongst much more. Templates can be created and saved so all future emails …

Sayers Solutions recommends Mailchimp small businesses Read more »

Sayers Solutions sends out my email marketing messages via Mailchimp. In this article I will talk about mailing lists, displaying the reason why on the list, the ability to unsubscribe and update preferences. This enables businesses to demonstrate transparent and …

#GDPR Chapter 2 – Mailchimp lists and ability to unsubscribe and update/add preferences Read more »

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Last week I had some long overdue indulgence for Sayers Solutions and attended the Leeds Hug. Being as busy as I am helping my clients to market their businesses, consulting and managing projects, it’s easy to let my own focus …

Sayers Solutions receives a Leeds Hug Read more »

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Yesterday was the second of Sayers Solutions’ small business marketing peer support sessions and whilst it was a very small group, we had a good chat about driving traffic to our websites. As I had time after the session I …

Driving Traffic to your website Read more »