Month: July 2018

Let’s bring it all together

(This is the last part of our Create your Plan blog series, to read the first one please click here) Being a fan of a Johari windows, I see the benefit of looking at working in sections of 4; looking at

And repeat

(This is part of our Create your Plan blog series, to read the first one please click here) In this blog series Sayers Solutions provides you the basis for your marketing plan. Guess what? Now you must repeat the whole process,

So, did you do it?

(This is part of Create your Plan blog series, to read the first one please click here) What is the point of a plan? To achieve goals and realise a vision. The goals, objectives and vision you created at the beginning of the

It’s not just what you control

(This is part of Create your Plan blog series, to read the first one please click here) If you’ve followed my previous blogs you might feel ready to set off and create your plan, but we haven’t looked at the macro

Competitors

(This is part of our Create your Plan blog series, to read the first one please click here) Who is also doing what you do? There are 2 types of competitors.  Those that do what you do and those that offer

Target Market

(This is part of our Create your Plan blog series, to read the first one please click here) It is too easy to say, ‘everyone is my target market’, but to have to have a product that everyone wants, or needs,

Marketing Mix

(This article is part of our Create your Plan blog series, to read the first one please click here) The 4 Ps are often referred to as the marketing mix; Product, Place, Price, Promotion. Looking at these 4 key areas of

Who are you?

So, if you have read the first few articles of my Create a Plan series, you will have your objectives?  Know your goals? And established your vision? (This is part of our Create your Plan blog series, to read the first

What are objectives?

(This is part of our Create your Plan blog series, to read the first one please click here) If goals help you to achieve your vision, then objectives help you achieve your goals. They break down into steps the achievements that

#ThinkSelfEmployed

The FSB have launched a campaign to raise awareness of the issues facing people who are self-employed. It is a 6 month campaign leading up to the budget and having asks including the following 3 key ones. Two weeks of statutory

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